FUEL PRO  /  FUEL TAXI CUSTOM

Want your own platform?

We build custom fuel delivery software too. If you're looking for a fully standalone app and dispatch platform built specifically for your brand — we do that too. Book a consultation and tell us exactly how you want your platform to run.

OUR HONEST RECOMMENDATION

Most operators should start on the marketplace.

We'll build you a fully branded platform — and we'll build it exceptionally well, in roughly 2–6 weeks depending on the scale of the build. But here's the honest truth most software companies won't tell you: for the large majority of operators, starting on the Fuel Taxi marketplace is the smarter move.

Always improving

Constant updates and new tools land automatically. You're never stuck on a version that's a year behind the market.

More tools, less cost

You get the full toolset — often more than a one-time custom build — on an affordable, grow-as-you-go basis instead of a large upfront spend.

Built to bring you demand

The marketplace is designed to put your business in front of customers looking for fuel — instead of launching a brand-new app and finding them all yourself.

Where the market is going

This is the direction the industry is moving — and where we're putting our roadmap, updates, and resources.

One important thing to know: launching your own branded app means stepping off the marketplace — a standalone brand and a marketplace store can't be the same business. So our honest advice is simple: try the marketplace first. If it's truly not the right fit, a custom build is always here waiting — but most operators find they never need to leave.
WHAT WE BUILD

A full operator stack,
built around your brand.

The Fuel Taxi platform was built from the ground up specifically for fuel delivery — and we know it better than anyone. Fuel Taxi Custom takes everything we've learned building the marketplace and applies it to a fully independent platform sized to your operation. Your name. Your design. Your URL. Your customer app. Your admin dashboard.

This is not a white-label of the Fuel Taxi marketplace. It's a separate custom build — your own infrastructure, your own data, your own customer relationships, and zero shared brand presence with Fuel Taxi.

Branded Customer App

iOS and Android customer app under your brand. Your logo, your colors, your store experience.

Branded Dispatch Platform

Full operator dashboard sized to your operation. Driver assignment, GPS, route optimization, analytics.

Branded Driver App

Driver app with your brand. GPS proof of delivery, swipe-to-confirm, photo verification — all themed to your business.

Flexible Payment Processing

Not locked to Stripe. We integrate whatever fits your operation — Stripe, Adyen, or a fleet-card-ready gateway — plus fleet cards (WEX, Voyager, Comdata), ACH for big commercial accounts, pre-auth, refunds, and payouts to your accounts.

Custom Features

Whatever your operation needs that the Fuel Taxi marketplace doesn't include — scoped, designed, and built into your platform.

Ongoing Support

Post-launch support and updates so your platform stays current as the industry evolves.

THE HONEST COMPARISON

Fuel Taxi vs. the other guys.

Most fuel-delivery software is foreign-built, outdated, and so overcomplicated it only makes sense for massive commercial fleets. Fuel Taxi is American-built, modern, and simple enough for any operator — whether you join the marketplace or launch your own platform.

Fuel Pro Marketplacefuel taxi
Fuel Taxi Customyour own platform
Other Fuel Softwarethe other guys
Branding
List your store inside the Fuel Taxi app
100% your brand — your name, app, and URL
Rigid templates, little real brand control
Customer app
Shared Fuel Taxi customer app
Standalone iOS & Android app, fully yours
Clunky, dated apps customers won't use
Dispatch & drivers
Fuel Pro dashboard & driver tools
Your own branded dispatch platform & driver app
Bloated enterprise dashboards, steep learning curve
Payments
Built-in checkout, pre-auth & payouts
Any processor — Stripe, Adyen, fleet cards (WEX/Voyager/Comdata), ACH
Locked into their processor and their rates
Built & supported
US-based, by the Fuel Taxi team
American-built and American-supported
Often foreign-built, with overseas support & hosting
Customers & data
Reach Fuel Taxi's customer base
Your customers, your data, your infrastructure
Your data locked inside their offshore system
Setup
Apply, get approved, go live fast
Scoped custom build with a fixed timeline
Long, costly, overcomplicated rollouts
Best for
Operators who want customers & tools, fast
Established brands who want an owned platform
Big commercial/enterprise fleets only — not built for you
Built by the team behind the Fuel Taxi marketplace · handled separately from the Fuel Pro application.
This is only an example — your Custom build is designed around what you want. Nothing here is required; it's just a starting point. We'll make it look however you like — your brand, your colors, your layout.
WHO IT'S FOR

Custom is right for a specific kind of operator.

Custom is for operators who:

  • Already have an established brand presence and customer base in fuel delivery
  • Want full control over the customer-facing experience without any Fuel Taxi co-branding
  • Need specific features that aren't part of the Fuel Taxi marketplace today
  • Plan to invest in a long-term, owned-platform strategy
  • Have the capital and operational discipline to run an independent platform

Custom is not for operators who:

  • Are just starting their fuel delivery operation
  • Want to validate demand before investing in technology
  • Don't have the team or budget to support a fully independent platform
  • Would benefit more from the customer reach of the Fuel Taxi marketplace

If you're not sure which fits — the Fuel Pro marketplace path or Custom — start with the demo call. We'll be honest about what makes sense for where you are.

PROCESS

From consultation to launch.

Every Custom engagement is scoped uniquely. The general path looks like this.

PHASE 01

Consultation

Free discovery call. Understand your operation, your brand, your specific requirements, your timeline. Decide if Custom is the right fit.

PHASE 02

Scope & Quote

Detailed scope document — every feature, every integration, every milestone. Fixed timeline. Transparent pricing. Signed engagement letter.

PHASE 03

Build

Design, develop, integrate. Regular check-ins throughout. Test environments at each milestone so you see the platform come together in real time.

PHASE 04

Launch & Support

Soft launch to a controlled test group, then full rollout. Ongoing support and updates so the platform stays current.

BOOK A CONSULTATION

Tell us how you want your platform to run.

The more you share, the more useful the call. Tell us about your operation and exactly what you want your platform to do — we'll come back with an honest take and a clear path.